"I am unaware of any research showing demonstrable effects on sleep quality," Breus says. However, even though chamomile may make you feel sleepy and help you nod off, research has not found conclusive evidence that it can actually improve the quality of your sleep through the night. Ingredients: Hibiscus, Rosehips, Roasted Chicory, Blackberry Leaves, Hawthorn, Natural Black Cherry Flavor with other Natural Flavors, Chamomile and Sweet Cherries. 2,000 calories a day is used for general nutrition advice. That will give your body enough time to metabolize the tea, and the chemical compounds that cause those sedative feelings to kick in. 1 tea bag (2g) The Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. For example, a study published in the Journal of Advanced Nursing in 2015 examined 80 women with poor sleep quality who had recently given birth, and found that those who drank chamomile tea had fewer symptoms of inadequate sleep.Īccording to Breus, you should drink one cup of chamomile tea about 45 minutes before bed if you're hoping to induce sleepiness. Some research has indicated that drinking chamomile tea may be a helpful natural treatment for sleeping troubles. Similarly, when the apigenin in chamomile binds to GABA receptors, it has a sedative and relaxing effect - that's why chamomile tea can make you feel sleepy. GABA receptors are the same receptors that bind to benzodiazepines, which are commonly used as anti-anxiety drugs because they have a calming effect. The plant extract contains apigenin, a chemical compound that induces sleepiness when it binds to the GABA receptors in the brain. "They are commonly used as a mild tranquillizer and sleep-inducer."Ĭhamomile is particularly effective at making you feel sleepy because of its chemical structure. "Chamomile formulations such as tea and essential oil aromatherapy have been used to treat insomnia and to induce sedation," says Michael Breus, PhD, a psychologist and board-certified sleep specialist. We started with a key frame for each product and designed unique worlds inspired by the packs-aligning on the colors, textures, background, characters and tone before begining animation.Why drinking chamomile tea can help you sleep The iconic artwork speaks to the brand's Boulder roots, its dedication to ingredients, and the artistic spirit that runs through it today. Everyone knows the Sleepytime bear in his sleeping cap. So, how do you create a campaign that encompasses such different drivers, ingredients and benefits and speaks to a whole range of herbal teas?Īt Deutsch NY, we turned to something integral to the brand itself-the packaging artwork. They asked us to develop a new campaign to support these innovations, and to contemporize the brand overall in the eyes of consumers. Recognizing this, Celestial Seasonings developed a range of new innovations addressing these needs-like Energy Green Tea, with as much caffeine as a cup of coffee, or TeaWell Sleep, the first tea with melatonin in it-all while using the same herbs and botanicals their well-loved herbal offerings are known for. Consumers are seeking out functional benefits and active ingredients to help bump up their immunity, boost energy and calm down after a stressful day. (And we are definitely in tough times.)īut these days, comfort alone isn't enough to keep us going. If you want to feel like youre eating Christmas decorations, go ahead and try the Candy Cane Lane tea from Celestial Seasonings. It Can Interact With Certain Medications. 'Valerian has been shown to cause headaches. In tough times, there is nothing more comforting than a cup of tea. An ingredient in Sleepytime Extra contains an herb called valerian.
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